4K 25p · ISO 800 · 1/50
Malmö – Worldwide

The eye decides.

Films, photos and drone work from Malmö. Scroll to roll.

What I shoot

  1. Hero films, launches and social cutdowns from one visual world. Built for websites, menus and feeds.

  2. Portraits, match days and pre-seasons. Close to the effort, fast enough to keep up.

  3. Brand films for boxes, studios and events, from yoga to MMA to beach training.

  4. The day as it happened: the people, the room and the moments nobody planned.

See all 19 projects

In front of the lens so far

成る · to become

Hi, I'm Cristian.

Based in Malmö and often in Copenhagen. I shoot film, photography and drone, mostly around Scandinavia and further out when a project calls for it. NARU comes from Japanese: to become.

More about me

Point me at something.

I take on a handful of projects at a time. Tell me what you have in mind and we'll take it from there.

Start a project

Or message me on WhatsApp

NARU — Videographer & Photographer · Malmö & Copenhagen

NARU (Cristian Hernández) is a visual creator based in Malmö, Sweden. Brand films, wedding films, sport and lifestyle stories, photography, and drone/FPV from the air. Often in Copenhagen, working worldwide.

Work19

Every film, newest first. Pull focus on a project to preview it, open it to watch.

Hyrox — Beach Training — cinematic fitness film by NARU, Malmö filmmaker
Open project
Hyrox — Beach TrainingFitnessBeach training film following Hyrox-style functional fitness.
Zenova — Gym Film — cinematic gym film by NARU, Malmö filmmaker
Open project
Zenova — Gym FilmFitnessCinematic gym film for Zenova, Malmö.
Zenova — Crossfit — cinematic crossfit film by NARU, Malmö filmmaker
Open project
Zenova — CrossfitFitnessHigh-intensity crossfit at Zenova, shot with a documentary eye.
Zenova — MMA — cinematic MMA training film by NARU, Malmö filmmaker
Open project
Zenova — MMAFitnessDiscipline and impact — an MMA training film for Zenova.
Zenova Yoga — Brand Film — cinematic yoga brand film by NARU, Malmö filmmaker
Open project
Zenova Yoga — Brand FilmFitnessA calmer register — brand film for Zenova's yoga program.
Zenova Yoga — Quote — brand quote film by NARU, Malmö filmmaker
Open project
Zenova Yoga — QuoteFitnessA short brand quote film for Zenova Yoga.
Junior Firpo — Wedding Day — cinematic wedding film by NARU, Malmö & Copenhagen director
Open project
Junior Firpo — Wedding DayFilmCinematic wedding film for footballer Junior Firpo.
Allan Malla — Boxer — cinematic boxer portrait film by NARU, Malmö filmmaker
Open project
Allan Malla — BoxerSportsA boxer's discipline, shot as a cinematic portrait.
Mercedes-Benz CLA AMG 45S — automotive cinematic film by NARU, Malmö & Copenhagen filmmaker
Open project
Mercedes-Benz CLA AMG 45SCarsAutomotive film for the Mercedes-AMG CLA 45 S.
Zushi Malmö — restaurant lifestyle and aerial film by NARU, Malmö filmmaker
Open project
Zushi MalmöRestaurantsRestaurant lifestyle and aerial film for Zushi Malmö.
Zushi Ocean I — restaurant lifestyle cinematic film by NARU, Malmö filmmaker
Open project
Zushi Ocean — IRestaurantsPart I of the Zushi Ocean restaurant trilogy.
Zushi — Cocktails & Food — cinematic food and drink film by NARU, Malmö filmmaker
Open project
Zushi — Cocktails & FoodRestaurantsSlow-motion food and cocktail craft at Zushi.
Jack Harrison — Leeds United Pre-Season Marbella — cinematic football film by NARU, Malmö filmmaker
Open project
Jack Harrison — Leeds United Pre-Season MarbellaSportsInside Leeds United's pre-season with Jack Harrison in Marbella.
Zushi Ocean II — restaurant lifestyle cinematic film by NARU, Malmö filmmaker
Open project
Zushi Ocean — IIRestaurantsPart II — the craft behind Zushi Ocean's service.
Dreamhack — Xbox — gaming event cinematic film by NARU, Malmö filmmaker
Open project
Dreamhack — XboxEventsEvent film for DreamHack with Xbox.
Junior Firpo — Leeds United vs Leicester — cinematic match-day film by NARU, Malmö filmmaker
Open project
Junior Firpo — Leeds vs LeicesterSportsA match day through Junior Firpo's eyes at Leeds.
Zushi Ocean III — restaurant lifestyle cinematic film by NARU, Malmö filmmaker
Open project
Zushi Ocean — IIIRestaurantsPart III — the Zushi Ocean trilogy finale.
Junior Firpo — Dominican Republic National Team Presentation — cinematic football film by NARU, Malmö filmmaker
Open project
Junior Firpo — Dominican Republic National Team PresentationSportsJunior Firpo's presentation with the Dominican Republic national team.
BMW M240i — automotive cinematic film by NARU, Malmö filmmaker
Open project
BMW M240i — Automotive FilmCarsAutomotive film for the BMW M240i.

Hi, I'm Cristian.

I'm from Málaga and I live in Malmö. I make films and photos for people and brands I like, I spend a lot of time in Copenhagen, and I travel when a project is worth it.

Film & VideoPhotographyDrones & FPV

naru · to become

NARU means to become in Japanese. I chose it because I'm still learning, and I hope I never stop.

I've wanted to take photos and make videos for as long as I can remember. More than 15 years ago I started filming my friends, and I never really stopped. Now it's boxers, footballers, chefs and couples on their wedding day.

I like my work organised: a clear plan before the shoot, files in order, deadlines kept. That way, on the day, I can focus on what matters: being close to what's happening. I'm also a creative person who likes trying new things, and I'm always open to a new idea if it's what the client is after.

How I work

  1. Movement over stillness

    Most of the best shots happen when you're already moving — not when you're waiting for the right conditions.

  2. Weight over neutrality

    A safe frame rarely says much. I try to make images that have some kind of point of view, even if that means getting it wrong sometimes.

  3. The edit is the work

    Shooting is only part of it. What the final cut looks like matters just as much — sometimes more.

How a project runs

  1. 00:00:00:00

    Talk

    A short call or a few messages about what you need and where it will live.

  2. 00:00:12:00

    Plan

    Locations, shot list and schedule, so the day runs without surprises.

  3. 00:00:24:00

    Shoot

    Film, photo and drone in one go when the project needs it.

  4. 00:00:36:00

    Deliver

    Edited film, cutdowns and stills, sized for every place you'll use them.

Let's make something.

Start a project

Start a project

Tell me what you're making, where and roughly when. A few lines are enough to start.

hello [at] by-naru.com +46 76 336 62 76 WhatsApp @by____naru Instagram
What do you need? Pick below or write it yourself

Message received. NARU will be in touch.

Prefer to talk? WhatsApp is the fastest way to reach me.

404

Page not found

Return to archive →
WhatsApp